BEHAVIOR LEVEL OF KNOWLEDGE, ATTITUDE, AND ACTION OF CONSUMERS IN PESTICIDE RESIDUES ON VEGETABLES AND FRUITS FOR SALE IN BADUNG MARKET DENPASAR IN 2019

Nyoman Sudarma, Ni Luh Nova Dilisca DP, Diah Prihatiningsih

Abstract


ABSTRACT

Badung Market is the biggest market located in Denpasar, Bali. The market is a
traditional trading center that sells food, clothing, and shelter needs. The need for
vegetables and fruits can also be obtained at the market. Due to the increasing
need for them, farmers use pesticides to increase agricultural yield. But the use of
pesticides on vegetables and fruist is suspected to have been excessive both in
terms of type, composition, dose, time, and interval. Pesticide residues are certain
substances contained in agricultural products including vegetables and fruits.
Pesticide residues have an indirect effect on consumers, but in the long run they
can cause health problems, including neurological disorders and the metabolism of
the cholinesterase enzyme. The purpose of this study was to determine the level of
consumer behavior towards residues on vegetables and fruits based on the level of
knowledge, attitudes, and actions. This research was a descriptive survey research.
The population of this study was all the consumers who bought vegetables and fruits
with a sample of 100 respondents. Sampling was carried out accidentally by taking
respondents who were buying vegetables and fruits then interviews and
questionnaires were conducted. Based on the results of the study, it was found out
that the level of consumer behavior in vegetables and fruits that contained
pesticides with respect to knowledge was moderate (55%), attitude (moderate
67%), and action (moderate 73%)
Keywords: pesticide residues, behavior level, vegetables and fruits


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