HOW TO EXPLAIN WOMEN ENTREPRENEURS DEVELOP AND SUSTAIN THEIR BUSINESS (ETHNOMETHODOLOGY IN BATIK SME)

Sony Heru Priyanto, Theresia Woro Damayanti, Rosaly Franksiska

Abstract


ABSTRACT

Many researches have been addressing about how women entrepreneurs started their business, but those researches didn’t discuss and deepen how the women entrepreneurs develop and maintain their business to keep exist yet. This research tries to explain about those things. Using a qualitative ethnomethodology approach, this paper involves six batik women entrepreneurs as participants with different backgrounds and environments. The data validity was tested by triangulation methods and then analyzed using union techniques. The findings show that women entrepreneurs can survive within some ways: first is by letting it flow, learning by doing; trial and error; and entrepreneurial spirit. In terms of financial capital, they are using bank and family funds. While to increase selling, exhibitions and channeling systems are the things used by them. The labors are there with the semi-labor system, where they are given money to work on their own house with the materials provided. In other words, the women entrepreneurs have labors but they are not working on the factory that owned by the entrepreneur. The future research needs to deepen the link between business fields and gender entrepreneurship and needs to correct the understanding that entrepreneurship is masculine. In addition, this research produces a proposition in the form of a performance model for female entrepreneurs.
Keywords: Women Entrepreneur, Ethnomethodology, Develop and Sustain Business


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