VERBAL BULLYING DALAM MEDIA SOSIAL DITINJAU DARI PERSPEKTIF PENYIMPANGAN PRINSIP KESANTUNAN BERBAHASA

Ni Nyoman Ayu Suciartini, Ni Luh Putu Unix Sumartini

Abstract


ABSTRAK
Penelitian ini bertujuan mendeskripsikan, 1) bentuk verbal bullying yang mengemuka
di media sosial, 2) penyimpangan prinsip kesantunan berbahasa pada kasus verbal bullying
yang mengemuka di media sosial, dan 3) dampak verbal bullying yang mengemuka di media
sosial. Dalam mencapai tujuan ini, peneliti menggunakan rancangan penelitian deskriptifkualitatif.
Pengumpulan data dilakukan dengan metode dokumentasi, wawancara, dan
kuesioner. Hasil penelitian ini memaparkan bahwa (1) bentuk perilaku verbal bullying yang
mengemuka di media sosial dinyatakan dalam bentuk menyindir, menghina, dan mengancam,
(2) bentuk penyimpangan verbal bullying ditinjau dari prinsip kesantunan berbahasa menyalahi
maksim kebijaksanaan, kesimpatian, pemufakatan (kecocokan), dan penghargaan, (3) Dampak
verbal bullying yang mengemuka di media sosial dibedakan menjadi 2 yaitu dampak positif,
seperti bisa menjadi motivator positif, keinginan kuat untuk berbenah, berani menghadapi
tantangan hidup, namun, dampak negatifnya jauh lebih berat, seperti, kehilangan kepercayan
diri, disfungsi sosial, penyalahgunaan masa depan, percobaan bunuh diri, dan menjadi pelaku
verbal bullying.
Kata kunci : verbal bullying, prinsip kesantunan berbahasa
ABSTRACT
This study aimed at describing, 1) form of verbal bullying which emerges in social
media, 2) deviation principle of linguistic politeness in verbal bullying cases which arise in
social media, and 3) the impact of verbal bullying which emerges in social media. In achieving
this goal, researchers used a descriptive-qualitative research design. Subject of this study is a
user of social media accounts in facebook, path, bbm, twitter, yahoo, and so on. In general, the
object of this study is verbal bullying in social media viewed from the perspective politeness
principle. Data collections are colected through documentation method, interviews, and the
questioner. The data obtained were analyzed by descriptive qualitative includes three phases,
namely, (1) data reduction, (2) the presentation of the data, and (3) verification and drawing
conclusions. These results indicate that: (1) the form of verbal bullying which emerges in social
media expressed with the intent to be funny, advise, sarcastic, insulting, threatening, (2) forms
of verbal bullying deviation in terms of violating the principle of linguistic politeness maxims
of wisdom, sympathy, of agreement (compatibility), and awards, (3) The impact of verbal
bullying that arise in social media has positive and negative influences.
Keywords : verbal bullying, principle of politeness

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