PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ONLINE TIKET PESAWAT PADA PERUSAHAAN E-COMMERCE TRAVELOKA (STUDI PADA PENGGUNA TRAVELOKA DI UNIVERSITAS DHYANA PURA)

Cisilia Aspeyani, Komalawati .

Abstract


ABSTRACT
This study aims to determine the effect of quality, price and consumer confidence to ticket buying interest on e-commerce company Traveloka at Dhyana Pura University. Data collection was performed using a 5 point Likert scale questionnaire. The number of samples used amounted to 80. The process of data analysis using SPSS 22.00 software for windows. The data analysis method uses descriptive analysis and statistical analysis. From the statistical analysis, it is obtained the correlation coefficient value between trust in buying interest is 0.510 and t-value = 5.166> t-table = 1.665 and sig t = 0.005 <0.05, this means that H0 is rejected and Ha is accepted, meaning there is a positive and partially significant effect between confidence in buying interest. Correlation coefficient between price and purchase interest is 0.255 and t-value = 2.295> t-table = 1.665 and sig t = 0.005 <0.05, this means that H0 is rejected and Ha is accepted, meaning there is a positive and partially significant effect between price and buying interest. Correlation coefficient between service quality and buying interest is 0.237 and t-value = 2.123> t-table = 1.665 and sig t = 0.005 <0.05, this means that H0 is rejected and Ha is accepted, meaning there is a positive and partially significant effect between service quality buying interest. Keywords: Service quality, Price , Trust, Purchase Interest
ABSTRAK
Penelitian ini bertujuan untuk mengetahui dampak kualitas pelayanan, harga dan kepercayaan konsumen terhadap minat beli online tiket pesawat pada perusahaan e-commerce Traveloka di Universitas Dhyana Pura. Pengumpulan data dilakukan dengan menggunakan kuesioner skala Likert 5 point. Jumlah sampel yang digunakan berjumlah 80. Proses analisis data menggunakan bantuan perangkat lunak SPSS 22.00 untuk windows. Metode analisis data menggunakan analisis deskriptif dan analisis statistik. Dari ananlisis statistik diperoleh nilai koefesien korelasi antara kepercayaan terhadap minat beli sebesar 0,510 dan nilai thitung = 5,166 > ttabel =1,665 dan sig t = 0,005 < 0,05, ini berarti H0 ditolak dan Ha diterima, berarti ada pengaruh positif dan signifikan secara parsial antara kepercayaan terhadap minat beli. Nilai koefesien korelasi antara harga terhadap minat beli sebesar 0,255 dan nilai thitung = 2,295 > ttabel =1,665 dan sig t = 0,005 < 0,05, ini berarti H0 ditolak dan Ha diterima, berarti ada pengaruh positif dan signifikan secara parsial antara harga terhadap minat beli. Nilai koefesien korelasi antara kualitas pelayanan terhadap minat beli sebesar 0,237 dan nilai thitung = 2,123 > ttabel =1,665 dan sig t = 0,005 < 0,05, ini berarti H0 ditolak dan Ha diterima, berarti ada pengaruh positif dan signifikan secara parsial antara kualitas pelayanan terhadap minat beli.
Kata kunci :Kualitas Pelayanan, Harga, Kepercayaan, Minat Beli

Full Text:

PDF

Refbacks

  • There are currently no refbacks.