STYLISTIC FEATURES OF TOURISM ADVERTISEMENT IN BALI

Abstract

Advertisement is a message in the form of written or visual that has function to promote. The language used in advertisement is different with the language used in daily life. The language is very persuasive in order to grab attention of the people. Therefore, the analysis of advertisement language is interesting to be discussed. This study focuses on the analysis of stylistic features found in tourism object advertisement in Bali. The aims of this study is to find out the kind of stylistic features contain in tourism object advertisement in Bali. The advertisements were taken from several magazines that published in Bali. The collected data was analysed qualitatively based on the theory of stylistic on language and rhetorical devices. From the analysis, it was found that the stylistic features contain in the advertisements; those are rhetorical devices such as schemes and tropes.
Keywords: stylistic, rhetorical devices, advertisement