The Role of MSMEs Galeri Jawet Niang Palangka Raya as An Economic Driver for Rattan Artisan

Abstract

Galeri Jawet Niang is one of the well-known MSMEs based on local wisdom in Palangka Raya that has been operating for almost 10 years. It successfully produces products made from uwei (rattan) and jawet (woven materials) by local Dayak people. This research aims to analyze the role of MSMEs Galeri Jawet Niang in preserving local culture and increasing the income of the local community. This study uses a descriptive qualitative approach, with data collection methods including direct observation, semi-structured interviews with the owner and gallery staff, and documentation studies. Data analysis was carried out thematically to identify key themes such as the role of MSMEs, challenges, economic impacts, and empowerment strategies. This study finds that (i) the gallery combines the local wisdom of rattan weaving from Dayak Ngaju culture with modern designs that follow current market trends, as well as digital design and marketing technology; (ii) the gallery creates jobs for local artisans that can increase their income and has also sent some products abroad; and (iii) the gallery promotes Dayak Ngaju culture through its handicraft products and develops human resources in the field of handicrafts. From the results, this research concludes that Galeri Jawet Niang has a significant role in preserving local culture and supporting the increase in the income of local people. This study contributes to the understanding of how MSMEs based on local wisdom can compete in the global market through innovation and effective marketing strategies. These findings can serve as a reference for other MSME actors in developing culture-based businesses, as well as for the government in designing supporting policies.