Pitrayani, N. P. D., Trimurti, C. P., Putri, N. P. W., Ngole, S., & Ate, E. (2026). SURVIVING IN THE DIGITAL ERA: A PHENOMENOLOGICAL STUDY ON THE ADAPTATION STRATEGIES OF BALINESS LOCAL MSMES IN THE E-COMMERCE TRENDS. International Conference on Fundamental and Applied Research (I-CFAR), 2(1), 18–22. https://doi.org/10.36002/icfar.v2i1.5131