PITRAYANI, Ni Putu Divya; TRIMURTI, Christimulia Purnama; PUTRI, Ni Putu Winandhari; NGOLE, Santrisia; ATE, Elisabet. SURVIVING IN THE DIGITAL ERA: A PHENOMENOLOGICAL STUDY ON THE ADAPTATION STRATEGIES OF BALINESS LOCAL MSMES IN THE E-COMMERCE TRENDS. International Conference on Fundamental and Applied Research (I-CFAR), [S. l.], v. 2, n. 1, p. 18–22, 2026. DOI: 10.36002/icfar.v2i1.5131. Disponível em: https://jurnal.undhirabali.ac.id/index.php/icfar/article/view/5131. Acesso em: 17 jan. 2026.