Pitrayani, N. P. D. (2026) “SURVIVING IN THE DIGITAL ERA: A PHENOMENOLOGICAL STUDY ON THE ADAPTATION STRATEGIES OF BALINESS LOCAL MSMES IN THE E-COMMERCE TRENDS”, International Conference on Fundamental and Applied Research (I-CFAR), 2(1), pp. 18–22. doi: 10.36002/icfar.v2i1.5131.