POSITIVE POLITENESS STRATEGIES USED BY THE GUEST IN TRIPADVISOR REVIEW OF PRIME PLAZA SUITES SANUR BALI

Abstract

ABSTRACT
This study entitled Positive Politeness Strategies Used by the Guest in TripAdvisor Review of
Prime Plaza Suites Sanur Bali. This study aims to identify the use of positive politeness
strategies by the guest in TripAdvisor review of Prime Plaza Suites Sanur Bali. This study
analyzed qualitatively used the theory of Brown and Levinson (1987) about the types of
politeness strategies. The findings showed that from 15 sub-strategy in positive politeness
strategies according to theory there are only 6 strategies used by the guest in giving review they
are (1) exaggerate (interest, approval, sympathy with H), (2) Intensify Interest to H, (3) Seek
Agreement, (4) Offer Promise, (5) Give or Ask Reason and (6) Give Gifts to H Goods,
Sympathy, Understanding, Cooperation. The guests use a positive politeness strategy in giving
feedback about what they feel in Prime Plaza Suites Sanur Bali.
Keywords: Positives Politeness Strategies, TripAdvisor Review, Prime Plaza Suites
ABSTRAK
Penelitian ini berjudul Positive Politeness Strategies Used by the Guest in Tripadvisor Review
of Prime Plaza Suites Sanur Bali. Tujuan dari penelitian ini adalah untuk mengidentifikasi
kegunaan dari strategi kesantunan positif yang digunakan oleh tamu dalam memberikan
ulasan di aplikasi TripAdvisor tentang Prime Plaza Suites Sanur Bali. Penelitian ini dianalisis
secara kualitatif menggunakan teori dari Brown dan Levinson (1987) tentang strategi
kesantunan berbahasa. Hasil penelitian menunjukkan bahwa dari 15 strategi kesantunan
positif sesuai dengan teori, hanya 6 strategi yang digunakan oleh tamu dalam membuat ulasan,
diantaranya (1) melebihkan dalam memberikan komentar atau pujian (exaggerate) (2)
menegaskan (Intensify Interest to H), (3) mengupayakan kesepakatan (Seek Agreement), (4)
menawarkan, berjanji (Offer Promise), (5) memberi atau meminta alasan (Give or Ask Reason
dan (6) memberi hadiah kepada penutur (Give Gifts to H Goods, Sympathy, Understanding,
Cooperation). Tamu menggunakan strategi kesantunan positif ini dalam memberikan
tanggapan tentang pengalaman yang mereka rasakan selama menginap di Prime Plaza Suites
Sanur Bali.
Kata Kunci: Strategi Kesantunan Positif, Ulasan TripAdvisor, Prime Plaza Suites