EDUKASI PENERAPAN PROTOKOL KESEHATAN DAN STRATEGI PEMASARAN PADA KELOMPOK PEKERJA SALON DAN SPA DI MASA PANDEMI COVID-19

Abstract

ABSTRAK
Pandemi Covid-19 berdampak signifikan terhadap pariwisata Bali, termasuk usaha salon dan spa. Dampak utama yang dialami adalah penurunan jumlah pelanggan dan penerapan protokol kesehatan yang tepat selama bekerja. Kegiatan ini bertujuan untuk memberikan edukasi kepada para pekerja salon dan spa terkait penerapan protokol kesehatan dan strategi marketing di era pandemi. Kegiatan pengabdian menerapkan metode pembelajaran blended learning. Kegiatan dibagi menjadi beberapa sesi dan melibatkan 5 orang pekerja. Pelaksanaan kegiatan meliputi diskusi, pretest, pemberian edukasi protokol kesehatan dan sistem marketing di masa pandemi Covid-19, pemutaran video, dan postest. Pekerja yang terlibat berada pada rentang usia 25 tahun hingga 46 tahun. Karakteristik pekerja yaitu 100% adalah perempuan, pendidikan terakhir SMP sebanyak 2 orang (40%), dan SMA sebanyak 3 orang (60%). Mayoritas pekerja beragama Hindu (80%) dan sudah menikah (80%). Masa kerja pekerja bervariasi yaitu antara 1 tahun hingga 6 tahun. Seluruh pekerja memiliki jadwal kerja yang sama yaitu 6 kali per minggu. Setelah pelaksanaan kegiatan, diperoleh hasil yaitu persentase kehadiran pekerja pada kegiatan ini sangat baik (100%). Pelaksanan kegiatan dengan membagi menjadi beberapa sesi kegiatan serta dengan penerapan metode edukasi secara daring dan luring (blended learning) berdampak baik pada peningkatan pengetahuan mitra yang ditandai dengan terdapatnya peningkatan rerata nilai pretest dan postest, yaitu awal adalah 38 poin, meningkat menjadi 84 poin. Berdasarkan hasil tersebut dapat disimpulkan bahwa penerapan metode edukasi blended learning meningkatkan pengetahuan pekerja salon dan spa dalam hal penerapan protokol kesehatan dan strategi marketing di masa pandemi Covid-19.
Kata kunci: Covid-19, edukasi kesehatan, sistem pemasaran, blended learning
ABSTRACT
The pandemic of Covid-19 had a significant impact on Bali's tourism, including salon and spa businesses. The main impact was declining customers numbers and the implementation of appropriate health protocols. This program aimed to provide education to salon and spa workers regarding the health protocols and marketing strategies during the pandemic era. The community project activity applied through blended learning method, divided into several sessions with five workers involvement. The activities included discussions, pre-test, education on health protocols and marketing system, video, and post-test. The workers’ age range was 25 to 46 years ,which were 100% women, 40% were junior high school and 60% were high schools’ graduates, majority were Hindu (80%) and were married (80%). The length of working period varied from 1 year to 6 years. All workers had the same work schedule, 6 times per week. The result of the activity was that the percentage of partner's attendance was good (100%). The implementation of the program by online and offline methods (blended learning) had a good impact on increasing knowledge, which was marked by an increase in the average pre-test from 38 points into 84 points on post-test scores. Based on these results, we concluded that the blended learning method increases the knowledge of salon and spa workers in terms of implementing health protocols and online marketing during the Covid-19 pandemic.
Keywords: Covid-19, health education, marketing system, blended learning