CROSS-CULTURE COMMUNICATION IN SOCIAL INTERACTIONS: A CASE STUDY OF ENGLISH VARIATION USED BY ART SHOP ATTENDANTS

Abstract

ABSTRACT
This paper presents the study of factors influencing Cross-Culture
Communication in Social Interactions. A total of 50 art shop attendants were
surveyed and observed based on judgment sampling method (Llamas, 2007: 13;
Estes, 2007:168-169). The research was conducted in the two famous tourist
objects in Bali, Sanur and Kuta area. These two areas come into consideration
due to the fact that people from different countries who have different culture
and social backgrounds engaged and interacting with one another for multi
purposes. The research method applied in this study is a descriptive-qualitative
research using ethnographic methods (Moleong, 2011:34; Bungin, 2008:23;
Estes, 2007: 171). This method involves careful and systemic observation of
social and language practices. Data collection involves the assembling of a corpus
of spoken data and elicitation process to investigate particular language forms
(Llamas, Mullany, and Stockwell, et al 2007:14-15). Elicitation process and
descriptive-qualitative analysis show that the factors influencing Cross-Culture
Communication in social interactions are target, argument, language, knowledge,
natural setting, interlocutors, and general convention which also caused the use
of English variation. Implications are discussed for education and hospitality
industry along with suggestions for future research.
Key words: cross-culture communication, variation, hospitality