MEMBANGUN CITRA (DESTINASI) PARIWISATA SEBERAPA PENTINGKAH?

Abstract

ABSTRACT
This paper is explored research about image of destination convince back to all
of us emerging of marketing in tourism and hospitality. This study compared
research results from many literatures namely books and articles related in
marketing of tourism and destination. Aims of this paper is build and rebuild
commitment all of tourim stakeholders that marketing and destination image is
critical and soul of organizations sustainability. Emerging of understanding of
consumer behavior and tourism system is discusses in this paper. Results of this
paper is a models in understanding of consumer and harness a potential tourism
destination. This paper expected can be rich academic atmosphere and strategy
to marketing product and destination by private sector, government and
academic institutions.
Keywords : destination,