Pengaruh Servant Leadership, Motivasi dan Kepuasan terhadap Loyalitas Kerja Karyawan pada Plataran Canggu Bali Resort & Spa

Authors

  • Dewi Ni Ketut Lia Sukma Universitas Dhyana Pura
  • Trimurti Christimulia Purnama Universitas Dhyana Pura
  • Krismawintari Ni Putu Dyah Universitas Dhyana Pura

DOI:

https://doi.org/10.36002/jd.v3i1.2903

Keywords:

Motivation, Satisfaction, Servant Leadership, Work Loyalty

Abstract

In a hotel accommodation, there are employees who work to serve and provide information to guests, able to achieve success and determine the development of the company. Each employee has their own Job Loyalty and to increase Work Loyalty. The aim of this study was to determine the effect of Servant Leadership on motivation, and Job Satisfaction on Job Loyalty at Plataran Canggu Bali Resort & Spa with a population of 60 employees. Data analysis was performed by using the regression test. The research results showed 1) servant leadership has a significant positive effect on employee loyalty, with a t-count value of 24.248 > t-table value of 1.67 and a significance of 0.000 <0.05. 2) motivation has a significant positive effect on customer satisfaction, with a t-count value of 12.758 > t-table value of 1.67 and a significance of 0.000 <0.05. 3) satisfaction has a significant positive effect on work loyalty, with a t-count value of 13.114 > t-table value of 1.67 and a significance of 0.000 <0.05. 4) simultaneously servant leadership, motivation and satisfaction have a significant effect on employee loyalty at Plataran Canggu Bali Resort & Spa, with an f-count value of 349.770 > f-table value of 2.77 and a significance of 0.000 <0.05. Based on these results it can be concluded that servant leadership, motivation and satisfaction partially and simultaneously affect employee loyalty at Plataran Canggu Bali Resort & Spa with a contribution of 94.7%.

References

Subakhtiar, F. R. (2021). Analisis Pengaruh Motivasi Belajar Siswa Terhadap Hasil Belajarnya (Studi Literatur). Doctoral Dissertation. Enschede: FKIP UNPAS.

Martedy, F. Y. (2018). Pengaruh Budaya Organisasi Dan Gaya Kepemimpinan Terhadap Motivasi Kerja Serta Dampaknya Pada Kepuasan Kerja Karyawan (Studi Kasus Di Bawaslu Pusat). Industrial Engineering Journal, 7(1): 10–16.

Hasibuan, M. S. P. (2019). Manajemen: Dasar, Pengertian, Dan Masalah. Jakarta: Bumi Aksara

Lee & Way. (2016). Customer Behaviour, 4th Ed., Houghton Mifflin Co: Boston.

Sastra, D. P., & Trimurti, C. P. (2022). Analisis Faktor-Faktor Pengaruh Motivasi Kerja Karyawan Tower Bersama Group Regional Balinusra. In Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA), (5).

Syam, S., Cecep, H., Fahmi, A. I., Damayanty, W. K., Halim, N. M., Herlina, E. S., & Haris, A. (2021). Pengantar Ilmu Pendidikan. Medan: Yayasan Kita

Downloads

Published

2024-04-26

How to Cite

Ni Ketut Lia Sukma , D., Christimulia Purnama , T., & Ni Putu Dyah , K. (2024). Pengaruh Servant Leadership, Motivasi dan Kepuasan terhadap Loyalitas Kerja Karyawan pada Plataran Canggu Bali Resort & Spa. JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA, 3(1). https://doi.org/10.36002/jd.v3i1.2903