INOVASI PACKAGING UNTUK PRODUK USAHA KECIL DAN MENENGAH (UMKM) DI DESA PETAK GIANYAR

Luh Komang Candra Dewi, Ni Luh Sili Antari, Ni Made Hartini

Abstract


ABSTRAK
Usaha Mikro, Kecil dan Menengah (UMKM) adalah usaha yang dijalankan oleh perorangan, rumah tangga, atau badan usaha kecil. Saat ini, UMKM mengalami kesulitan akibat pandemi COVID-19, khususnya UMKM di Desa Petak. Desa Petak terletak di Kabupaten Gianyar yang merupakan desa yang memiliki tempat wisata, hotel, restoran sehingga UMKM berkembang cukup banyak untuk mendukung pariwisata di Desa Petak. Masalah bagi banyak UMKM di desa Petak adalah pemasaran yang masih konvensional, pemasaran daring belum bervariasi dan kemasannya tidak menarik. Perbaikan dalam kegiatan PHP2D ini adalah dengan memberikan pendampingan dan pelatihan bagi para pelaku UMKM. Dari pendampingan dan pelatihan, UMKM di Desa Petak mampu berinovasi untuk meningkatkan kualitas kemasan dalam rangka memperluas pangsa pasar, dan daya saing produk UMKM Desa Petak.
Kata Kunci: inovasi packaging, umkm, pemasaran digital
ABSTRACT
Micro, Small and Medium Enterprises (MSMEs) are businesses run by individuals, households, or small business entities. Currently, MSMEs are experiencing difficulties due to COVID-19 pandemic, especially MSMEs in Petak Village. Petak Village is located in Gianyar Regency, which is a village that has tourist attractions, hotels, restaurants so that MSMEs developed to support tourism in Petak Village. The problems for many MSMEs in Petak Village were marketing that was still conventional, online marketing was not yet varied and the packaging was not interesting. The improvements in this PHP2D activity were done by providing assistance and training for MSMEs implementers. From mentoring and training, MSMEs in Petak Village were able to innovate to improve packaging quality in order to expand market share and the competitiveness of Petak Village MSME products.
Keyword: packaging innovation, MSME, digital marketing

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