Local Community Participation in the Development of Tourist Attractions in Cemagi Village, Mengwi District, Badung Regency

Abstract

This study aims to determine the forms of local community participation, identify obstructing factors, and formulate development strategies in tourist attractions in Cemagi Village, Mengwi District, Badung Regency. This study applied a combined qualitative and supporting quantitative descriptive approach involving 10 key qualitative informants and 33 expert respondents. Data were gathered through in-depth interviews, non-participant observations, assisted questionnaires, and documentation, analyzed using interactive models and SWOT analysis. The results show that community participation is manifested in contributing ideas via Musrenbangdes, physical labor in environmental clean-up and parking management, organizational skill development, and material provision through pioneer homestays and MSMEs. However, barriers persist, including uneven information socialization, foreign language limitations, peak-season infrastructure shortages, lack of licensed local tour guides, and absence of scheduled evaluation forums. The quantitative analysis reveals an IFAS score of 3.27 and an EFAS score of 3.03, placing the village in Quadrant I (+0.95; +0.48) representing a Growth and Build strategy. Aggressive (SO) strategies recommended include packaging integrated eco-cultural tourism packages promoted through digital marketing and optimizing local businesses to capture economic benefits sustainably.