The Influence of Online Reservation Services, Communication Skills, and Hotel Service Quality on Guests' Decision to Stay at Hotel Alila Seminyak

Penulis

  • Gusti Ayu Widi Ari Triantari Universitas Dhyana Pura
  • I Gede Agus Mertayasa Universitas Dhyana Pura
  • Ni Putu Dyah Krismawintari Universitas Dhyana Pura

Kata Kunci:

Staff Interpersonal Skills, Hospitality Service Excellence, Visitor Accommodation Choice, Digital Booking Platforms

Abstrak

This study investigates the effect of online booking services, staff communication skills, and overall hotel service quality on guests’ accommodation decisions at Hotel Alila Seminyak. The respondents were 100 guests who had stayed at the hotel and used its online booking services. Data were analyzed using validity and reliability tests, classical assumption test, multiple linear regression, partial and multiple correlation analyses, coefficient of determination, and F and t tests. The result show that online booking services have a positive and significant effect on guests’ accommodation decisions, with a t-value of 2,680 and a significance level of 0.009. staff communication skills also have a positive and significant effect, with a t-value of 3.433 and a significance level of 0.001. Hotel service quality has a positive and significance effect, with a t-value of 5.599 and a significance level of 0.000. simultaneously, online booking services, staff communication skills, and hotel service quality significantly influence guests’ accommodation decision, as indicated by an F-value of 41.455 and a significance level of 0.000. Therefore, Hotel Alila Seminyak should provide promotions, online booking assistance, staff communication and service quality.

Referensi

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Unduhan

Diterbitkan

2026-08-31

Cara Mengutip

Triantari, G. A. W. A., Mertayasa, I. G. A., & Krismawintari, N. P. D. (2026). The Influence of Online Reservation Services, Communication Skills, and Hotel Service Quality on Guests’ Decision to Stay at Hotel Alila Seminyak. JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA, 5(2), 617–626. Diambil dari https://jurnal.undhirabali.ac.id/index.php/jakadara/article/view/5871

Terbitan

Vol 5 No 2 (2026): JAKADARA: JURNAL EKONOMIKA, BISINIS, DAN HUMANIORA

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA

Creative Commons License

Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.