The Effect Of Service Quality And Price On Customer Satisfaction At Tony's New York Pizza

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Published: Apr 20, 2025
DOI: https://doi.org/10.36002/jdk.v4i1.4194
Keywords:
Service Quality, Price, Customer Satisfaction, Service Marketing, Customer Loyalty

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Natalia Sri Endah Kurniawati
Universitas Dhyana Pura
Karolina Ina Kaka
Universitas Dhyana Pura
Jatmiko Wahyu Nugroho Joshua
Universitas Dhyana Pura

Abstract

Factors determining customer satisfaction include Service Quality  and  Price.  The  problem  in  this  study  is  whether service  quality  and  price  affect  customer  satisfaction  at Tony's New York Pizza. This study aims to determine the effect of service quality and price on customer satisfaction at Tony's New York Pizza restaurant. The location of this research is Jalan  Bumbak  No.110B,  Kerobokan,  North  Kuta,  Badung, Bali. The independent variables in this research are quality and   price   while   the   dependent   variable   is   customer satisfaction. This research uses quantitative methods. The method of collecting data are documentation, questionnaires and observation. The sampling technique used was purposive sampling  technique  as many as 106 respondents.  The data analysis  technique  used  is the Multiple  Linear  Regression test.  Based  on  the  research  results,  it  is  known  that:  (1) Service Quality has a positive and significant effect on customer  satisfaction  of 0, 229  with  a significant  level  of 0.000. (2) Price has a positive and significant effect on customer  satisfaction  of  0.506  with  a  significant  level  of 0.000. (3) Service quality and price have a significant positive effect  of  432,149  with  a  significant  level  of  0.000.  The influence of service quality and price on customer satisfaction is 90.4%.

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How to Cite
Kurniawati, N. S. E., Kaka, K. I., & Joshua, J. W. N. (2025). The Effect Of Service Quality And Price On Customer Satisfaction At Tony’s New York Pizza. JAKADIKSI: JURNAL VOKASI, 4(1), 45–59. https://doi.org/10.36002/jdk.v4i1.4194
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Vol. 4 No. 1 (2025): JAKADIKSI: JURNAL VOKASI
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Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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