IMPLEMENTASI MODEL UTAUT UNTUK MENGANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN TOKOCRYPTO

Abstract

This research investigates the key factors behind the user adoption of the Tokocrypto application, the first crypto-asset trading platform to be regulated by BAPPEBTI in Indonesia. Recognizing that technology adoption extends beyond technical merits, this study examines how psychological and social factors shape user adoption. Specifically, it analyzes Performance Expectancy, which assesses the extent to which users believe the application is useful; Effort Expectancy, which measures the perceived ease of use; Social Influence from the user's environment; and the availability of technical support through the Facilitating Conditions variable. Using a quantitative approach, data were collected via online questionnaires distributed to Tokocrypto users. The sample for this research was selected using purposive sampling, while the data analysis process utilized Structural Equation Modeling (SEM) with WarpPLS software. The analysis results indicate that behavioral intention is significantly and positively influenced by performance expectancy, effort expectancy, and social influence. This intention, in turn, was found to drive actual use behavior. One of the most prominent findings of this research is the impact of Facilitating Conditions. Instead of facilitating, this variable was found to significantly hinder or reduce the frequency of application use by respondents. The main conclusion is that while the expectation of performance is the strongest motivator for intending to use Tokocrypto, the existing support infrastructure paradoxically hinders the application's actual use.