DETERMINASI NIAT BERKELANJUTAN MAHASISWA UPN VETERAN JAWA TIMUR DALAM MENGGUNAKAN WONDR: PERSPEKTIF TAM DAN TTF
DOI:
https://doi.org/10.36002/jutik.v12i2.4054Keywords:
Wondr by BNI, fintech, sustainable intentions, students, Technology Acceptance Model, Task-Technology FitAbstract
The development of financial technology (fintech) has driven various innovations in digital financial services, but the main challenge is the sustainability of application use in the long term. This study aims to analyze the factors that influence students' intention to continue using the Wondr by BNI application. Using a quantitative approach with a descriptive correlational design, the study involved data collection from students at the University of National Development “Veteran” East Java. The data was then analyzed to test the relationships between variables using the Technology Acceptance Model (TAM) and Task-Technology Fit (TTF) approaches. The results indicate that factors such as perceived usefulness (PU), task-technology fit (TTF), task characteristics (TAC), and technology characteristics (TEC) have a significant influence on the intention to continue using the application. Conversely, perceived ease of use (PEOU) did not show a significant influence on the intention to continue using the application. These results emphasize the importance of the compatibility between the tasks faced by users and the available technological capabilities, as well as the extent to which the application provides benefits to users in carrying out their activities.
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